A single of the most baffling subjects that confronts the budding wine enthusiast is the deciphering of the myriad of info contained on the bottle label, specifically that contained on wine bottles from European countries [[http://news.thomasnet.com/fullstory/Label-Dispenser-includes-inkjet-printer-599075|article]] . As soon as the standard guidelines are taken on board it becomes a lot easier. Whereas most New World nations put specifics of the grape varieties on the front label, a lot of European regions do not, and as this is the most fundamental of information for taste purposes why is this the case? European winemakers tend to put much more emphasis on the spot of origin. For instance, a Bordeaux red generally wont say Cabernet or Merlot on the front label, but as an alternative have the name of the chateau exactly where it was created, and typically the element of Bordeaux exactly where it was made, for example Haut-Medoc. Similarly a Sancerre is completely Sauvignon Blanc, but an in depth analysis of the label will leave you none the wiser [[http://www.packagingdigest.com/article/345317-Bag_feeder_labeler.php|epi pouch labeler]] . For the French the important element is that the wine comes from Sancerre in the Loire valley and for them it is inbred expertise that white Sancerre is Sauvignon Blanc. Moving south to Spain, red Rioja declares itself as Rioja on the label, not Tempranillo the grape assortment employed, while in Italy most Tuscan reds have no information on the Sangiovese grape that is most broadly employed in these wines. Provided this mish-mash of data it is no wonder that a lot of of us head for that bottle with the label announcing it is a Chardonnay Viognier from the Ironstone Vineyard of California. It is clear then that the Europeans think the most crucial element influencing a wines character is the soil, climate and culture of the location where the grape is grown and this is especially important to single-vineyard wines who make the most of capturing the essence of a distinct location of land. So whereas a French winemaker will see his wine as reflecting the character of a certain area, a New World winemaker mad about grape varieties will contemplate that soil is just the increasing medium in which the fruit grows, and that the grape assortment and challenging perform in the winery are what truly counts [[http://www.incrawler.com/dir/Business/Business_to_Business/Packaging/|high quality epi wrap label applicator]] . Nowadays these two opposing approaches to wine labelling are moving closer together with New Globe producers emphasising their regionality and its characteristics, whilst European, even the parochial French winemakers possibly prompted by the wholesalers and the supermarkets are labelling their wines much more obviously.